How Sustainable is your Morning Brew?
Whether you are a hard core addict or just wed to a morning Cup of Joe, have you ever thought about the sustainability of your daily brew? I try to drink only one daily cup at work and from a ceramic mug (yes, I’m cheap and environmental), but I know my daily dose of caffeine has a greater impact on the world than just stirring me to consciousness. So I did a little research and found some eye opening data to share. Hopefully, these coffee fun facts will be a wakeup call rather than a buzz kill.
- 500 Billion disposable cups are manufactured each year.
- Of the $70 billion in annual global sales, less than 10% of the earnings goes to the farmer.
- Labels and Certification:
- “Fair Trade” only refers to labor standards and middle men in the coffee business (people)
- “Organic”, “Bird Friendly”, and “UTZ” only refer to ecological impacts of the farming methods (planet)
- “Rainforest Alliance Certified” refers to both the people and the plant
- Less than 8% of coffee is certified in some way or another.
Peets Coffee, a Bay Area local like CCH, is responsibly sourced, fairly traded, delicious, and the grounds are reused for mushroom farms.